1. Step 1: Product Marketing Strategy
1. Target Markets
2. Creative Strategy, Messages
3. Media Strategy
2. Step 2: Product Positioning vs. Competition
1. Research Competition, Messages, Prices
3. Step 3: Pricing Strategy
1. Pricing and Offers Options

1. Step 1: Patenting
2. Step 2: Product Name Development
1. List of Potential Names
2. Research Name Availability
3. Step 3: Logo Development
1. Designs
2. Finished Art
4. Step 4: Prototype Development

1. Meetings with Prototype Manufactures
2. Pricing
3. Prototype Manufacturing
5. Step 5: Manufacturing Sourcing
1. Meetings with Manufacturer's Reps
2. Pricing Options
3. Contract

4. Tooling
5. Production
6. Delivery of Product to Warehouse
6. Step 6: Packaging Development
1. Designs
7. Step 7: Packaging Mock-Ups
1. Mock-Ups for Review
2. Finished Art

3. Mock-Ups for Television
8. Step 8: Television Creative Development (Scripting)
1. Script, Outline
2. Script, First Draft

1. Step 1: Negotiations for Production
1. Rates and Contracts for Production Personnel and Equipment

2. Rates and Contracts for Talent
3. Rates for Studio Time
2. Step 2: Develop a Budget for the Production

1. Step 1: Develop Media Strategy for Placement of the Production on TV
2. Step 2: Media Planning (Dates and Times)
3. Step 3: Negotiate Media Rates and Contracts for Media with the TV Stations

1. Step 1: Developing an Executive Summary for Investors
   (costs, breakeven points, ROI)
1. Costs, Variable and Fixed
2. Pro Forma P&L
3. Breakeven Analysis
4. Cash Flow Analysis
5. Write Executive Summary
2. Step 2: Securing Financing
1. Send out Exec Summary
2. Meetings with Investors
3. Investor Contract
4. Funds to Escrow Account

1. Step 1: Shoot TV Show/Infomercial
1. Scheduling
2. Shooting Script
3. Set Building, Props
4. Studio Setup and Lighting

5. Studio Shoot
6. Testimonial Shoot
2. Step 2: Edit TV Show/Infomercial
1. Music
2. Voiceovers
3. Time Code
4. Rough Edit
5. Finished Edit

1. Step 1: Coordinate with a call center to take calls and process credit card orders (scripts & up-sells)

1. Contract
2. Sell and Up-Sell Script
2. Step 2: Coordinate with fulfillment house to warehouse and ship products
1. Contract
2. Product and Brochures to Warehouse
3. Run Through Fulfillment
3. Step 3: Public Relations
1. Relationship/Contract Signing Photo
2. Write Release
3. Place Release
4. Studio Shoot Photos
5. Write Release
6. Place Release

1. Step 1: Test Media
2. Step 2: Test Offers and Price Points
3. Step 3: Determine Optimum Profits from Media, Offers, and Pricing
4. Step 4: Fine Tune Infomercial for National Rollout

1. Step 1: Rollout Infomercial Market by Market (Small Markets First)
2. Step 2: Reinvest Profits in Successively Larger Media Markets
3. Step 3: Manage Self-Funding Media Program (Profits Pay for On-Going Media, After We "Prime the Pump")
4. Step 4: Media Goes National
5. Step 5: Manufacturing Volumes Increase
6. Step 6: Manufacturing Costs Decrease
7. Step 7: Quality Control is Proved
8. Step 8: Maximize Sales and Profits from Selling Direct to Consumer